Privacy Policy

1. Introduction

Swell Sport Pty Ltd (ABN 99 204 693 431) values your trust and is committed to safeguarding the privacy and security of your personal information. This Privacy Policy explains how we collect, store, use, and disclose your information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles. By visiting our website, purchasing our products, or engaging with our brand, you agree to the terms set out in this policy.

2. Collection of Personal Information

We collect personal information in several ways including when you make an enquiry, place an order, join a mailing list, or interact with our digital channels. This information may include your name, contact details, shipping and billing addresses, payment details, business information, and communication history with our team. We may also collect device and browser data, IP addresses, and on-site behaviour through analytics tools to help improve our online experience.

Providing personal information is optional, but without it we may not be able to complete transactions, fulfil orders, or respond to enquiries effectively.

3. Use of Personal Information

Your information is used to process orders, deliver products, provide support, and communicate updates or promotions. It may also be used to improve our website performance, enhance customer experience, detect potential fraud, and comply with legal obligations. Swell Sport does not sell, rent, or trade your personal information to third parties for marketing purposes.

4. Disclosure of Personal Information

Your information may be shared with trusted partners who assist us in operating our business such as freight companies, payment processors, marketing platforms, website hosts, and professional advisors. These third parties are required to handle your data securely and in accordance with the Privacy Act 1988 (Cth). We may also disclose information if required by law or to protect our legal rights.

5. Security and Storage of Personal Information

We take reasonable precautions to protect your information from unauthorised access, alteration, misuse, or loss. These measures include secure servers, encrypted payment gateways, and restricted employee access. While every effort is made to ensure your data remains protected, no online platform is entirely risk free. If you believe your information has been compromised, please contact us immediately.

6. Access and Correction

You have the right to request access to the personal information we hold about you and to request correction if it is inaccurate, incomplete, or out of date. Requests can be made by contacting our privacy officer via the details below. Verification of identity may be required before any request is processed.

7. Direct Marketing

We may use your contact information to send updates, offers, and content relevant to Swell Sport’s products and community. You can opt out of marketing communications at any time by clicking the unsubscribe link in our emails or by contacting us directly. Once unsubscribed, you will no longer receive promotional material, but we may still contact you regarding active orders or essential updates.

8. Cookies and Website Tracking

Our website uses cookies, pixels, and similar technologies such as Meta Pixel and Google Analytics 4 to understand visitor behaviour, optimise performance, and deliver relevant advertising. These tools may collect anonymous information about your activity on our site. You can manage or disable cookies through your browser settings, though some website functions may be limited if cookies are disabled.

9. Cross Border Data Transfers

In some cases, your information may be transferred to servers or partners located outside Australia. When this occurs, we take reasonable steps to ensure the recipient complies with Australian privacy standards or equivalent data protection frameworks.

10. Data Breaches and Reporting

If a data breach occurs that is likely to result in serious harm, we will notify affected individuals and the Office of the Australian Information Commissioner (OAIC) in accordance with the Notifiable Data Breaches Scheme. If you suspect your personal data has been compromised, please contact us immediately so we can investigate and respond promptly.

11. Updates to this Policy

This Privacy Policy may be updated from time to time to reflect operational or legal changes. The latest version will always be available on our website. Continued use of our services following any update constitutes acceptance of the revised policy.